Here’s the next post with a copy of a section of the report I did a few years ago to help explain the possibilities of the internet, click here to see the first post and link to all the various parts. Also, Contact Me if you’d like the full PDF-copy of the Free Starter called “How To Harness The Internet’s Power”

3.3 - People Are Spending More Money On The Internet

3.3.1 - Surprisingly spend on the internet has continued to increase the last few years while we go through a recession and the offline world has experienced decline.

3.3.2 – Morgan Stanley published another report in August 2009 regarding revenue and profit being generated by mainstream websites. For example, $11.66 billion was generated through Google in 2007, increasing to $15.857 in 2008 and estimated $17.483 billion in 2009 (only $19 million in 2000). With Amazon it was $14.836 billion in 2007 to an estimated $23.694 billion in 2009 –

that’s over 50% increase in 2 years through a world-wide economic recession, and is still continuing.

3.3.3 - Once people trust the internet and it is accessible anytime then the result is people’s willingness to spend online. Plus it can be more convenient in terms of being easier to purchase without the hassle of going to a traditional bricks and mortor business and the deliverability being even better with right on your doorstep service within days or even hours of purchase.

3.45- People Are Using The Internet To Make Offline Purchases

3.4.1 - And the spending does not just stay online. There are still advantages to buying off line such as having a choice, the reliability of real life situations to decide, and some things simply not easily being available over the internet (yet). But the clever way is to use the internet to research before you then buy offline such as hunting down bargains through the search engines, checking out YouTube videos, finding out where to go in your local area, or researching into what exactly the right product or service is to buy.

3.4.2 - As an example, many people “Google” a particular service in their area, with 40% of all Google searches now involving local geographical terms.

3.5 - Your Competitors Are Probably Already Using The Internet Effectively

3.5.1 - People are now realising the potential of the internet and they are responding, including more than likely your own competitors. Have they already got a website? If you imagine yourself as a customer, can they find your competitor more easily than yourself?