Here’s the next post with a copy of a section of the report I did a few years ago to help explain the possibilities of the internet, click here to see the first post and link to all the various parts. Also, Contact Me if you’d like the full PDF-copy of the Free Starter called “How To Harness The Internet’s Power”

3.6 - There Is Greater Return On Investment From The Internet

3.6.1 - You will basically get more for your money generally speaking than traditional offline marketing methods. So as an example, you could be in the realm of hundreds of pounds for local adverts (and that’s every time) whereas
once you’re setup on the internet it’s simply a case of updating to keep the ‘traffic’ coming.

3.7 - The Internet Is Easy To Use

3.7.1 - Probably one of the biggest issues people have difficulty in understanding is how easy it can be to effectively use the internet. The difficult part is establishing a strategy and setting up the right presence and network – a lot of things then bumble along, with any updates being fairly straight forward and routine and easy to delegate.

4.0 – What To Consider

Here are the eight principles you need to look at to make sure you’re heading in the right direction with your internet strategy. Get these right and the rest will fall into place:

4.1 - What Do You Want People To Do?

4.1.1 - Really straight forward but so easily missed by people, probably because whenever they think of the internet and the virtual world they subconsciously switch off and presume that it will magically bring in whatever they are expecting.

4.1.2 - On one extreme you may be expecting your ideal client or visitor to find and visit your site on the internet – on the other extreme, you may be wanting to just give your website address to people maybe on a business card or letter or advert and invite them to visit to find out more about you. And when they reach your website, are you expecting them to send you an email or call you to pay for your services?

4.1.3 - There is a vast difference between these two extremes. On one side, you can quite easily put a website up which looks reasonable and only costing tens of pounds, but if you want a new website to pull in lots more customers from the internet then that’s a whole different ball game in terms of marketing your website online, and then how the website will keep people interested, for example keeping it fresh with information that they want.