Here’s the next post with a copy of a section of the report I did a few years ago to help explain the possibilities of the internet, click here to see the first post and link to all the various parts. Also, Contact Me if you’d like the full PDF-copy of the Free Starter called “How To Harness The Internet’s Power”

4.2 – K.I.S.S. - Keep It Simple And Stupid

4.2.1 - Start off really simple and only add things you really need. The internet is a fast moving place, and people are often more impatient – if it takes too long to update a page, or it's too cluttered and confusing, they will probably give up and leave. But if it looks appealing and straight forward and easy to use and navigate around, then you’re increasing the chance of people sticking around and doing what you want them to do.

4.2.2 - Also it is fundamental to keep seeing it from other people’s perspectives and what they want and need, not what you want.

4.3 - Think Of The Bigger Picture

4.3.1 - Start seeing things as a process or jigsaw with different things needing to nicely link together to achieve your goals, rather than just one aspect automatically answering all your problems. So you may only need people to find out more information about you whereas any interaction with them will be offline, or it may be a way of generating new leads which can then be followed up in a different fashion.

4.4 - How Do You Want To Interact With People?

4.4.1 – On one extreme you can be very reactive and just have a website for people to check you out when they want to, or you may want to develop customer and client relationships. There are all kinds of ways from Social Media like Facebook and Twitter and LinkedIn, to keeping ongoing dialogue, to noting people’s email addresses and sending them helpful newsletters, to setting up user profiles and on a website, or forums and submission forms

4.5 - Keep It Fresh

4.5.1 - As mentioned earlier, 10 years ago it was impressive just to get any website up and running for years afterwards. Things have moved on though, and keeping it fresh in terms of appearance and information is now key, with any outdated or inaccurate presence suggesting that you may be complacent with things.